CHINESE MARKET
Understanding the fundamentals of China market is basis for your strategy planning and successful partnership.
MARKET
BIG AND GROWING
China boasts over 782 million smartphone users and over 500 million of those are playing mobile games. As the China's 1.4 billion population is benefitting from over 6% continuous annual GDP growth, China's mobile game market is expected to grow from the USD 19.4 billion in 2018 to USD 25.9 billion by 2020.
DISTRIBUTION PLATFORMS
For a westener, China may seem like a wild west of distribution platforms. Apple has a 13% share of the Chinese smartphone market and the remaining 87% belongs to Android. As Google Play is not accessible to Chinese users, Android game distribution is taken care of numerous local application stores, or channels as Chinese like to call them.
REGULATION
In the heavily regulated Chinese market a licensed local partner is not only convenient, but also mandatory.